It’s great news for site owners that Google is expanding its rich card globally to let you attract more potential users to your specific web page. Previously in line with the rich snippet success, Google had introduced Rich card in US for movie and recipes only and now has plans to spread it worldwide to add best visual effect to results of search query on search engine result page.
Rich card will have drastic effect on digital marketing arena to assist the business to invite more visitors to optimize the conversion rate over high time of retention to minimize the bounce rate.
As rich card, a new search result format is more about visual format i.e. image addition to a search result to help users finding what they exactly looking for. Moreover, rich card support AMP (accelerated mobile page) format to let the user swipe up one page to another within no time. Like rich snippet, rich card presents the web content in an even more engaging and visually appealing form to offer a better mobile user experience with structure and colors. The digital marketing agencies should brace up for this new concept to implement over WebPages to drive more traffic. But we have to wait for the exact service to know to which field and which geographical areas this will be available.